The 'meaner' campaign, which is the work of Skoda and its advertising agency, Fallon, sees creative directors Chris Bovill and John Allison, who were behind the the 2007 'Cake' campaign, joining forces with director Nick Gordon.

"We always said we'd never make a sequel to 'Cake' but when the vRS brief came along we thought we'd make an 'opposite'. 'Cake' made our mums smile, this should make them want to hide behind a cushion" said Chris Bovill.

Indeed, the cast in this video is anything but friendly or cute as there's a naughty, dark feeling taking center stage here. Just how modern young-lings like their rides to be.

By Csaba Daradics

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In an apparent nod to the belief that Alfa Romeos have a soul, the mosaic was created by using thousands of photos from past and present owners, historic stills from film, TV and landmark motorsport successes.

Damien Dally, Brand Communications Manager, Alfa Romeo said:

"This piece of artwork communicates the brand in its centenary year extremely well. Creating our latest Giulietta model from hundreds of images sent in by fans of the brand and from our heritage really sums up what Alfa Romeo is all about. Not only does the final outcome look fantastic, it also a great piece of memorabilia to mark this special year."

Alfa Romeo said that every person who contributed a photo will receive a Limited Edition print of the mosaic artwork as a token of appreciation.

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This here ad depicts the E28 BMW 5-Series, built between 1981 and 1988, claiming that it's both a sports car and luxury sedan.

BMW is showing off the 535i here and it throws in the big guns right from the start: "It eats up the road – any road – at ungodly speed without a hiccup - Car and Driver wrote". And wait, not about this one, but its predecessor, the E12. You can only imagine, then, that the E28 535i must / should have been a better car.

And it was, because this is the generation that spawned the first M5 (or M535i), which you can admire in the gallery below, and started a new dynasty of sports saloons.

Nevertheless, the 535i was no slouch either. The ad doesn't say it, but the 3.4-liter engine had 182 hp (136 kW). However, it does brag about the "0-60mph time" – just 7.4 seconds –, the "communicative power assisted steering" and the "fully independent suspension".

And that's not all: BMW also claimed that the engine management was computer-controlled to "ensure peak engine performance".

The standard equipment list wasn't exactly long, as the E28 owner only got leather seats, air con, a sunroof and on-board computer. Even the description in the ad was short.

And I'll tell you why: because up until the current generation (F10/11), the BMW 5 Series was always a driver's car first and a luxury vehicle after. Not the other way around.

By Csaba Daradics

[Ad photo source: Tumblr]

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