Even though big ideas can come in small packages, for most things in America, consumers believe that "bigger is better" and "better is bigger". And seeing what happened with Mercedes-Benz and its Smart Fortwo mini, Mitsubishi decided to "fatten-up" the North American version of the i-MiEV, and make it bigger than its Japanese- and European-spec counterparts.

"[The i-MiEV] features an enhanced, enlarged body structure to secure plenty of space for four adults and better meet the expectations of U.S. consumers," said Mitsubishi in a statement.

With this and that, the wider and longer US-Spec i-MiEV measures 3,680 mm / 144.9" (+258mm or +9.8") in length, 1,585 mm / 62.4" (+110mm or +4.3") in width, 1,615 mm / 63.6" (+5mm or +0.2") in height.

In addition to the larger frame, the North American-spec i-MiEV gets a new set of front and rear bumpers as well as some interior changes.

Mitsubishi has not yet released details on the U.S. model's electric-drivetrain. The smaller JDM version of the plug-in EV is powered by an electric motor with 64HP (47kW) and 180Nm (132.8-lbs/ft) of maximum torque, driving the rear wheels. A full charge of the lithium-ion batteries is said to offer a driving range of up to 100 miles or 160 km.

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DAMD's modifications include an aero/styling kit with a front lip spoiler, side sills a central rear apron with add-ons on both corners of the bumper, and a roof spoiler. All parts can be ordered in the same color as the rest of the car or in a matte black finish, which looks pretty cool on the white Outlander Sport pictured here.

The tuning firm also adds a sports exhaust and the option of 19- or 20-inch alloy wheels from Crimson wrapped around 245/35R Bridesgtone tires.

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For those of you fooled by the *cough* deceptive *cough* restyling Proton has done, the Inspira (from the Bahasa Malaysia word 'Inspirasi' which means 'Inspiration') is based on the current generation Mitsubishi Lancer.

Priced at a tentative RM79,888 (US$25,654), deliveries of the Inspira will start in November. For some comparison, in Malaysia a base model Mazda3 sells for roughly RM30,000 (US$10,000) more.

Managing Director Dato' Haji Syed Zainal Abidin Syed Mohamed Tahir is very happy with the new model:

"We maintain our stance in making valuable products more affordable for Malaysians. The car's distinctive sporty personality has been further enhanced by us with the injection of the renowned Lotus DNA of excellent ride & handling, while localisation of parts has enabled us to introduce the Inspira at an affordable price. With these combined, what we have here is what we believe to be another right car, at the right price and at the right time by PROTON."

The Inspira gets all the goodies the Lancer gets including a choice of a 1.8-liter or 2.0-liter four-cylinder gasoline engines, adaptive CVT with paddle shifters, cruise control, dusk-sending headlamps, rain-sensing wipers, climate control air conditioning and (presumably) 5 star ANCAP safety.

The Inspira is the first tangible result of the new strategic alliance between Proton and Mitsubishi, though the two companies have had close ties for years. In the mid to late '90s, Proton brought three cars to Australia that were little more than rebadges of current generation Mitsubishi models. Suffice to say, only the most cash strapped of buyers saw the Wira, Satria and M21 as anything but knockoff Mitsubishis.

Carscoop will have more details and pictures as they come through.

By Tristan Hankins

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For the first time in Britain, Mitsubishi is also presenting a two-wheel drive diesel variant of the Outlander which is available only with the 175HP unit that returns a combined fuel economy of 46.3mpg UK compared to 43.5 mpg UK of the equivalent 4WD model.

Prices, including 17.5% VAT and the delivery costs but not Government Road Fund Licence and First Registration Fee, start from £21,549 for the base model with the 154HP diesel and 4WD.